What We Do

When undertaking a solution to a dire problem, AidJoy seeks to understand not only a charity working towards that end, but the outside factors, influences, and players that have the ability to impact the success or failure of a humanitarian cause.

After completion of this extensive research, and with a clear vision of the incremental steps needed to fulfill a strategic vision, we bolster the infrastructure of a frontline charity so that they can handle the growth that will follow our robust marketing and public relations campaign.

This awareness and attention then allows us to identify and develop relationships with additional partners (corporations, foundations, government agencies, or individuals) that can contribute the funds, expertise, and missing pieces of the solution.

Research & Consulting

Become immersed in the charity’s environment, work as volunteers, conduct interviews with charity personnel, and shadow leadership
Conduct market research/gather intelligence on potential donors, partner organizations and sympathetic audiences
Evaluate business plans and estimate the resources necessary to attain long term vision

Technological Infrastructure

Evaluate existing technologies and platforms used in day-to-day operations
Streamline and improve operational efficiencies by improving technological systems using deep vendor discounts
Provide implementation support and initial training on the new systems

Communications

Create an integrated marketing communications plan
Professional writers, designers, photographers, and videographers document and design our charity-partner’s unique story
Create websites, social media content and strategies, suites of public relations and marketing collateral, and video to engage audiences across selected channels and verticals

Relationships & Business Development

Cultivate relationships with editors and journalists (local, national, and international)
Connect with grant partners, foundations and/or other non-profits that may be potential funding and/or strategic partners
Develop relationships with corporate sponsors interested in supporting a charity as part of a social responsibility program

View AidJoy’s Case Study to learn how our capacity building program has changed the trajectory of one charity, which has, in turn, changed the trajectory of thousand of lives.

Case Study

What We Do

Research & Consulting

Technological Infrastructure

Communications

Relationships & Business Development

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